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Plant-based meat alternative manufacturer Jack & Bry has raised £1.25m through seed funding to support investment into product innovation.
The round was led by SFC Capital, with other backers including KM Capital, Rubix Ventures and a number of high net worth private investors.
Jack & Bry aims to use the money to help attract more customers. The investment in artificial intelligence would help develop more jackfruit products that closely mimic the texture of meat using a proprietary manufacturing process, it said.
Meeting meat alternative demand
“
We know consumers are seeking out meat alternatives in ever greater numbers, but they are also seeking higher quality in the plant-based foods they buy,” said founder Bryony Tinn-Disbury