Organic endive seeing strength in 2020
Supplies of California endives are slightly less than last year at this time.
“But in the environment we’re in, we have plenty,” says David Moen of California Endive Farms in Vista, California. “The foodservice segment is really struggling still though retail demand is strong and hasn’t gone down.” He adds that as the company went into the holiday season, it factored in where it thought COVID-19 would be in terms of its affect on consumers and eating. “But we also had the Thanksgiving time period. We took a bit of risk to have some product on hand, though it’s not as much as last year,” he says.