The Audi RS Q8 operates in the shadows, appealing to buyers who want a mix of performance, luxury, comfort, and, most importantly, relative affordability.
The luxury car market in India is on track for its best year ever, with Mercedes Benz and Audi experiencing strong sales growth in the first half of 2023. The demand is driven by a growing salaried luxury consumer base and new offerings, including electric vehicles. Mercedes Benz saw sales of its BEVs increase by 10 times in the first half of the year. Both companies expect stronger growth in the second half of the year as availability improves and the festive season approaches.