selling life insurance to all of us. you re a junior in college and you say can you please get out of here? we re playing pin ball. young guys don t care. they will live forever. and i think their attitude is not all together bad. is it a good thing for followings to have catastrophic insurance so if they get in a horrible automobile accident, fine. i don t know if it of course it s good to have insurance. the only thing is how effective is this to reach young people. and maybe i was that obnoxious young person and so were my friends who might be watching. your point is well taken. this is the politics desperation. they re running ads like this at christmastime, and what that he will its you is the whole procedure has failed ever since the rollout began, what, on october 1st. and this is what you do if things rprnt weren t working we about that. and their choice is? it s like a campaign, which