Stylist Deidré McKenzie goes Gatsby-inspired for the Protoje vid Switch It Up. We’re shooting a video, and you’re styling Protoje and Koffee was all up-and-coming stylist Deidré McKenzie wanted to hear.
That was enough for the part-time model, full-time creative to set the ball rolling on one of her most ambitious projects yet.
Grammy-winning female artiste Koffee and Grammy-nominated reggae artiste Protoje? The bill’s pretty high, but McKenzie would not be dismayed.
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‘I’m grateful for the opportunity…Protoje and his team are open to creative ideas, and they’re supportive of local creatives, so I’m glad I was chosen for the job,’ she shared with
15 Great Reggae Albums of 2020
In 2011, Jamaican writer and activist Dutty Bookman coined the phrase reggae revival to describe artists like Protoje, Chronixx, Jah9, Kabaka Pyramid, Jesse Royal, and others who tended to favor live band instrumentation, a socially conscious message, and a return to the Jamaican music that predated the pop-dancehall explosion of the 2000s. Almost a decade later, the reggae revival movement continues to grow, and at this point, it feels like an injustice to call it a revival. These artists aren t looking backwards; most of them are finding new and exciting ways to fuse reggae, dancehall, hip hop, R&B, soul, and other styles of music, and coming out with music that feels fresh and forward-thinking. When you listen to the best reggae of 2020, you can of course trace a lot of it back to the heydays of Sly & Robbie or Lee Scratch Perry or The Wailers, but it also sounds like entirely new music, separate from anything that happened in the past. Reggae