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Work That Speaks | Ad Reviews | 14 Dec to 20 Dec 2020 - The Financial Express

Work That Speaks | Ad Reviews | 14 Dec to 20 Dec 2020 - The Financial Express
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Rebel Foods Behrouz Biryani moves on from secret recipe narrative to making moments special

Share Via: Indrajit Ghosh, the brand’s global head – marketing communication and design, talks about the ideation of the ad and the demand for biryani in lockdown. Cloud kitchen restaurant company Rebel Foods is out with a new campaign for Behrouz Biryani. Conceptualised by Tilt Brand Solutions, the campaign moves Behrouz’s narrative from a ‘Secret Biryani recipe crafted 2,000 years ago in an estranged kingdom of Behrouz’ to ‘The Royal Biryani that makes an occasion/moment special’. The 45-second-long film features a newly married couple, who decide to celebrate the new beginnings in an orphanage, serving biryani to the kids.

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