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Bankwest rethinks CMO role after Felton departs
Bankwest chief customer officer confirms a new marketing structure for the business as CMO, Haylee Felton, heads for fresh professional challenge
Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
Felton, who has been CMO at the banking group since May 2019 and with the business for more nearly six years across brand and strategy roles, officially finished up last week. She’s joining the Royal Automobile Club of Australia to help transform the marketing and member experience across the group as general manager of brand and marketing.