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Toilet Rolls or Not, Supermarkets Won Australians’ Hearts in the Pandemic During the COVID-19 crisis, the most-trusted brands in Australia were Coles and Woolworths, while Australians had little faith in a social media giant, a new study finds. By Michael CrooksFriday 5 Feb 2021 Despite their low stocks of soap and spaghetti during the panic-buying of 2020, Australian Supermarkets scored big in the consumer trust-stakes at the height of the pandemic. Based on a survey of Australians by Roy Morgan, the research company compiled a list of the 10 most-trusted brands in Australia, and the 10 most-distrusted, during the COVID crisis in 2020. Woolworths and Coles topped the most-trusted list.​

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