One of Australia s most popular utes has topped a Roy Morgan customer satisfaction survey, but it wasn t a Toyota HiLux or a Ford Ranger. It was even better rated than the Apple iPhone and Bunnings.
Roy Morgan Research RAA marginally ahead of RACT, RAC and Shannons for general insurance customer satisfaction
Country: Source: Roy Morgan Single Source (Australia). Jan-Dec 2019, n = 38,954; Jan-Dec 2020 n = 37,655.
Base: Australians 14+ who held General Insurance Policies.
The latest Roy Morgan General Insurance Satisfaction report reveals South Australian-based RAA had the highest general insurance satisfaction at 94% in December 2020, an increase of 3% points on a year ago.
Just behind RAA are Tasmania’s RACT with a customer satisfaction of 92% (down 1% point), Western Australia’s RAC on 92% (up 5% points) and Suncorp Group owned Shannons on 91% (up 1% point).
The largest improvement among the leaders for general insurance satisfaction has been by the Suncorp Group’s Bingle which increased customer satisfaction by 8% points during 2020 to an impressi