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Detailed text transcripts for TV channel - MSNBC - 20151010:09:33:00

sprung up. jeffrey kitelinger created an incentive to cut back on watering lawns and by doing so unleash add flood of new businesses across the state. if you can replace that lawn you can replace a lot of water. what we re trying to do is get people to think differently about how their outdoors should look. his agency offered homeowners a cash rebate to replace their lawns with drought tolerant landscape. roy amir the owner of green pros recognized he could capitalize on the money the government was giving away to get customers without charging them a single penny. the homeowner doesn t have to pay anything or worry about handling any money from the ree bates. we ll dig up your lawn and replace it with a combination of decorative gravel and plants that don t need much water, and he does everything for free in exchange for the homeowner signing over their rights to the

Detailed text transcripts for TV channel - MSNBC - 20151010:09:32:00

do their part california is in a lot of trouble. with crops failing, wildfires raging and res varies nearly emd ity, the governor has made it a top priority. i m issuing an executive order. last january governor jerry brownish used an executive order plan dating a 25% reduction in water use and citizens across the state are responding. i listen to the news and i know the drought in california is a serious problem. for entrepreneurs like roy amir greg lanier and bill schaffer, they saw new business opportunity. we saw an opportunity to convert people s lawn to a drought tolerant landscape and at the same time make a little money. the business models vary. they re all taking advantage of a change in the market. there s been an interesting group of entrepreneurs that have

MSNBCW Your Business October 10, 2015

hi everyone. i m j.j. ramberg and welcome to your business dedicated to helping your small business grow. hard times can be an interesting breed ground for innovation entrepreneurs. that s what we re seeing in california where they re in the middle of one of the worst droughts in the state s history. we met a group of small business owners who have taken on the challenge of helping californians reduce how much water they re using at home and growing their companies exponentially along the way. we re in an historic drought and that demands unprecedented action. very likely the single worst drought of the last 150 years. if people don t step up and do their part california is in a lot of trouble. with crops failing, wildfires raging and res varies nearly emd ity, the governor has made it a top priority. i m issuing an executive order. last january governor jerry brownish used an executive order plan dating a 25% reduction in water use and citizens across the state

Detailed text transcripts for TV channel - MSNBC - 20151004:11:34:00

Detailed text transcripts for TV channel - MSNBC - 20151004:11:34:00
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Detailed text transcripts for TV channel - MSNBC - 20160109:10:32:00

a lot of trouble. with crops failing, wildfires raging, and reservoirs nearly empty, the governor of california has made this crisis a top priority. i m issuing an executive order, mandating substantial water reduction across our state. last january, governor jerry brown issued an executive order mandating a 25% reduction in water use, and citizens across the state are responding. i listen to the news. i know that the drought in california is a serious problem. for entrepreneurs like roy amir, greg ruben, and bill shaffer, it was also a wake-up call. where others saw brittle, dry grass, they saw a new business opportunity. it s great, man. thank you. we saw an opportunity to convert people s lawn to a drought-tolerant landscape, at the same time make a little bit of money. the business models vary, but they re all taking advantage of a change in the market. there s been this interesting group of entrepreneurs that have sprung up. jeffrey kitelinger, the

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