Reddit s 5-Second Super Bowl Ad Rallies Users, References GameStop Stock Drama
Cynthia Littleton, provided by
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Reddit surprised keen-eyed viewers of the Super Bowl in major markets with a five-second ad that referenced the company’s involvement in the recent stock market frenzy that enveloped GameStop and AMC Entertainment.
The image-burnishing slate run by the Conde Nast-owned digital platform had to be paused to be read. The spot was not part of the national slate of advertisers for CBS’ Super Bowl LV telecast. But it did air on CBS O&Os and affiliates in nine of the top 10 markets including New York, Los Angeles, Chicago, Dallas, Atlanta, San Francisco and Washington, D.C.
Reddit Put a 5-Second Advert in the Superbowl. It Involved GameStop and WallStreetBets
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On Sunday, February 7, people were glued to their screens in the US for the annual championship game of the National Football League (NFL). Utilising this opportunity, Reddit like many others, advertised their brand during the commercial breaks in the Super Bowl.
With a unique 5-second ad, hinting towards GameStop and AMC Entertainment, Reddit’s message said that they have learnt the underdogs can achieve anything if they come together around a common idea. A Reddit community named WallStreetBets had surged the stocks of GameStop. As per the ad, the company has spent their entire marketing budget on this one commercial.