in amsterdam are typed in. 0ur correspondent anna holligan explains why specifically uk men are being targeted. specifically targeting young men in the uk, these warning ads will pop up when they put in those search terms in the uk. if it s a success then potentially it could be rolled out in other eu countries and here in the netherlands, but initially it s really focusing on brits. you can get cheap flights from the uk return from about £50. where i am now is the heart of the red light district, and about! million british tourists travel here every year. if you just have a look behind me you can see there s some of the red light windows where the sex workers sell sex and other things. there are cannabis cafes where people can go in and smoke weed. and that s part of the attraction. amsterdam has this kind of raucous, rowdy reputation and that s something the city council is trying to change with these ads, this digital discouragement campaign.