ad, executed narrated by tom hanks. it hit some of the keys that you would expect. it was powerful and moving when you saw at the end of the ad some. journalists slain or missing in action as they are reporting abroad. and i thought that was moving and powerful. but that was really the only that was the exception of the night. i think largely we saw ads that didn t really hit home with viewers. there was a weird theme on row b robots. the whole thing was strange. i thought the game of thrones collaboration with bud light was brilliantly designed, a bit of a cliffhanger if we can show folks some of that. did it surprise you, did you know this was coming? and how did it all come together? that one surprised me. i m not sure if it was a great ad, but it certainly was surprising. and i think the back story behind it is very interesting. hbo collaborating with bud light to make this ad. and there was a lot of behind the scenes play.