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He established Timely as the company where trousers were optional, because it used remote working as the default from day one. So you only saw your workmates from the chest up via Zoom or Google Hangouts. Like Wordpress founder Scott Berkun, Baker sought to grow a company that was fundamentally different and relied on trust and technology to grow that company. It s been a stunningly successful formula with Timely having won the New Zealand High Award for emerging company and New Zealand Trade and Industry Exporter of the Year Awards. I’ve done two terms with the Timely crew, some seven years in total.