Cartier s New Watches Offer Exceptional Style Across the Price Spectrum
Take your pick from a price-upon-request tourbillon, an entry-level Tank, and more. Courtesy
Welcome to Dialed In, Esquire s weekly column bringing you horological happenings and the most essential news from the watch world since March 2020.
The house of Cartier is, for many, the epitome of luxury, a bastion of taste since 1847, whose little red-and-gold boxes are shorthand for the very special something inside them. Not surprisingly, Cartier has major snob appeal. It’s reassuringly expensive, with a back catalog of high watchmaking for much of that history and high jewelry (for even more of it) with prices to make a Maharajah blush. So why is it that, as it edges towards it bicentenary, that the brand also feels like something acutely modern and accessible? We talked with Cartier’s International Marketing and Communications Director, Arnaud Carrez, about the brand’s uniquely broad perspective.