FLoC, de Google, le traçage sans cookies : cohortes et protection des utilisateurs, nos explications
clubic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from clubic.com Daily Mail and Mail on Sunday newspapers.
FLoC : Brave, DuckDuckGo, GitHub, WordPress… Pourquoi une telle levée de boucliers contre Google ?
clubic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from clubic.com Daily Mail and Mail on Sunday newspapers.
eyeo launches Crumbs, bridging gap between privacy and identity
Media
New solution provides mediation between what advertisers need and what users want
eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, today unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world.
Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost to the user. On the other, it gives advertisers a data-driven, holistic digital advertising solution, bridging the value exchange between content and consumer, while also being fully compatible with programmatic bidding and private by design. Crumbs differs from other industry approaches to handling users’ data for advertising purposes in that it encourages users’ endorsement by empow