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Business wisdom: Lessons in workplace leadership through fiction and real-life experiences

An excerpt from ‘Leading From The Back: To Achieve The Impossible’, by Ravi Kant, Harry Paul and Ross Reck.

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Becoming shepherds: Leaders need to be guides and coaches today rather than taking the wheel

Becoming shepherds: Leaders need to be guides and coaches today rather than taking the wheel
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Graham McGregor on how do you make your business Talk Worthy ?

One simple solution is to share some interesting stories about yourself and your business in your marketing. These interesting stories can be about your hobbies or interests, how you got started in your type of business, the clients you helped, the lessons you learned and so on. An interesting story can turn an ordinary business into one that is now a lot more talk worthy. The good news is that making your business talk worthy is very simple to do with an interesting story. I contacted two businesses that sell a service here in New Zealand and asked them to share with me some interesting stories about their business.

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