Since opening Cali BBQ in 2008 in San Diego County, owners Shawn and Rositsa Walchef have set out to transform the way Californians think of barbecue. Part of that is how they continue to incorporate the Bulgarian traditions of hospitality into every facet of their expanding business empire.
Ask Shawn and he’ll tell you the goal is simple: Make Cali BBQ the “Amazon of BBQ.” So, when you think of barbecue, you not only think of mouthwatering meats and sides, you think of easy online ordering, ghost kitchens, cool and informative podcasts and media content, and the kind of hospitality you cannot get anywhere else.