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The MarCom Collective recently made an appeal to clients on behalf of marketing communication industry, requesting them to refrain from calling for pitches and competitive quotations with concepts and to continue to work with their existing partners until the current situation eases for all. The proposed timeframe is 18 months, commencing from 1st July 2021. In the event a pitch is unavoidable, the Collective has proposed a series of steps for Companies to consider. 1. Decide on an agency based on credentials submissions 2. The proposed minimum limit that defines a project as large enough to be called for a pitch should yield a net ad spend that exceeds Rs 10 million per annum in respect of creative production for ad agencies, a spend of Rs. 5 million per event in respect of event companies, a spend of Rs. 25 million per annum in respect of digital companies, a spend of Rs. 100 million in respect of media independent companies. In addition, it proposes that clients evaluate credenti

Sri lankaSugiban sathiayamoorthyRoshan wijeyaratneTharaka ranwalaInternational advertising associationEvent management association of sri lankaAssociation of accredited advertising agencies sri lankaMarcom collectiveEvent management associationOutdoor advertisingFirst vice presidentSecond vice presidentAccredited advertising agenciesஸ்ரீ லங்காநிகழ்வு மேலாண்மை சங்கம் ஆஃப் ஸ்ரீ லங்காமார்காம் கூட்டு