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Parks Associates: 37% of US SMBs Likely to Purchase Cybersecurity Services in the Next Six Months

Connections More than 50% of US SMBs are concerned about the cybersecurity of employee s home networks, said Elizabeth Parks, President, Parks Associates. Remote work, accelerated by COVID-19, is now a critical part of the connected home ecosystem, and with that comes multiple stakeholders, including SMBs that make up the vast majority of all business, and increased demand for services that will improve speeds, guarantee performance, and secure two-way communications between remote employees and their employers. Supporting Remote Workers with a Smarter Home  features a Visionary Insight with Nicole Zheng, Founder & CMO, Minim, and an Executive Spotlight exploring remote work demands featuring David Henry, SVP, Connected Home Products, NETGEAR.

Parks Associates: Lower Prices Could Add Nearly Eight Million More US Broadband Households into The Smart Home Market

Share this article Share this article DALLAS, May 10, 2021 /PRNewswire/  A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don t Buy, addresses market barriers and mines consumer fears and presents strategies for addressing or alleviating their concerns in order to expand sales.

Parks Associates: Lights, Thermostats, and Cameras Among Top Devices Consumers Want to Control Via Voice

Parks Associates: 43% of MDU Residents Owned a Smart Home Device in 2020, Compared to 30% in 2019

Smart Energy Summit Tracking smart device data on heating and cooling can help property managers identify HVAC equipment inefficiencies that waste energy, said Patrice Samuels, Sr. Analyst, Parks Associates. Property managers in buildings that utilize shared meters can also leverage smart devices like smart thermostats, lights, and outlets to manage energy use in those buildings more effectively. The MDU market has become increasingly important to device manufacturers as they seek to drive overall market adoption of the smart home products. The virtual session MDUs: Leveraging Proptech for Smart Energy Management features a visionary address from Joan Soskin, GM, Smart Home, Latch, a research presentation from Parks Associates, and an Executive Q&A with Sean Miller, President, PointCentral, an Alarm.com company.

Parks Associates: 43% of MDU Residents Owned a Smart Home Device in 2020, Compared to 30% in 2019

Parks Associates: 43% of MDU Residents Owned a Smart Home Device in 2020, Compared to 30% in 2019
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