an exec be tif named gordon manning. they wanted to make it more visual and make it not just about the numbers. when they picked the colors, they wanted to go by the rosettes that the british party used and so they went red for the democrats making it sync up with the labor party and blue for republicans. when the other networks basically imitated the map and did maps of their own, they changed it. okay. so you were seeing a new consistency across the networks. it was finally made consistent in 1996. red for republicans, blue for democrats. okay. got to go. steve, great book. election night, it s called election night, television history. i don t think you cannot buy this if you re a true junkie like me. we ll be right back.
212-462-5050. still to come, the half time report from tv s andy levy. tonight s half time report is sponsored by leopards. the large, slender members spotted with black rosettes. thanks, leopard.