PONTIAC, Mich., Jan. 8, 2024 /PRNewswire-HISPANIC PR WIRE/ Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry.
It marked the second time Prius had earned North American Car of the Year honors. Back in 2004, the second-generation Prius was named NACTOY Car of the Year.