AmEx Adds Uber Perks to Gold Card, Brings Back Rose Gold Option
Jenny Surane, Bloomberg News
(Bloomberg) American Express Co. is tweaking the rewards on its Gold card as the credit-card company strives to hold onto affluent customers.
Customers with the $250-a-year card will now receive a $10 monthly credit for purchases made with Uber Technologies Inc., including rides or food deliveries. AmEx also said it would revive its Rose Gold Card after offering the color variation for a limited time in 2018 and 2019.
âOur Rose Gold design quickly became a card member favorite when we introduced the limited-edition design a few years ago, so we knew we needed to bring it back as an option to choose from permanently,â Rachel Stocks, executive vice president of global premium products and benefits, said in a statement Thursday.