And mona simpson and editors John Jeremiah simpson and lori stein. If you wrote about sex the way jim wrote about sex that we published and if you wrote about parents and children the way mona has written for us in nonfiction you would be a sociopath because youd be spilling the beans on someone very close to you, starting with yourself. But when you put in the fiction or poetry, its different youre allowed to tell truth there iss no other way to tell. Newspaper yelp and the paris review when we continue. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. Rose Jeremy Stoppelman is here, he is cofounder and c. E. O. Of yelp, its a web site and mobile yap dedicated to user reviews. He formed it in 2004. They received 1 million from their former boss, in 2009 google reportedly offered half a billion dollars for the company but after steve jobs called him personally to advise against the deal, stoppelman turned them down. It was the right m