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customers have mostly shrugged off the higher menu prices and the revenue has gone up. what s going on there? both of those companies, walmart and mcdonald s are facing higher costs as is practically every company right now. the difference however is mcdonald s has been able to pass on some of the higher costs. walmart can t do that as much because their whole brand is centered around being a low-cost retailer. it s having to eat some of the costs and that s why it s warning about profit. but jake, one thing i should flag, we talked about this recently in terms of the retail sales data. wall mmart warning they re speng more of essentials like food and fuel and that s leaving less discretionary income. the reason that matters to a retailer like walmart is their profits are higher on categories like apparel. their profits are lower on essential categories like food and fuel. that s why we re seeing the profit warning. it s yet another data point, yet another sort of warning n

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