Sergio Valentin, Sr., president and CEO of My Friend’s Place.
Founded in 1980 by David and Rosalind Katz, MFP built a reputation on consistent, high-quality fare and a warm, welcoming culture. The original 1980 logo centered around the friendly neighborhood face with the checkered tile pattern synonymous with the deli concept. “The 1980 logo portrayed an inviting image of quality in simplicity,” says MFP CEO and President Sergio Valentin, “it reflected the warm, friendly culture that remains front and center to the brand.” As the company expanded locations throughout the Metro Atlanta area, the logo continued to undergo updates with the brand and the times.
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