South Bend, IN, and Northern Indiana – Indiana Beverage
In 2020, Brew Pipeline focused on building out its Collab program, connecting high-profile breweries with celebrities, musicians and nonprofits to develop new brands for turnkey distribution. These brands are 100% owned and distributed by Brew Pipeline and include Hell’s Seltzer by Gordon Ramsay (projected 1 million cases in sales this year), Röad Crew by Motörhead and Ale Asylum, and Rosa Stiefel by Potosi Brewing Company and Pink Boots Society.
In addition, the company welcomed several permanent brands to its Portfolio program including Montreal’s Brasserie Lagabiere, Proof Artisan Distillers, Halyard Brewing Company. And it’s flagship program, Guest Brewer, helped 36 award-winning breweries satisfy consumer demand in new markets for limited-time sales last year.
The Rundown | Feb. 18-25
Image: Courtesy of Potosi Brewing
New brew for a cause
Brew Pipeline has announced the launch of a new collaboration with Potosi Brewing Company and Pink Boots Society – Rosa Stiefel. German for “pink boots,” this Hefeweizen made with real grapefruit will be available for a summer release throughout the country. $2 from every case sold will go toward Pink Boots Society’s scholarship program to assist, inspire and encourage women beer professionals to advance their careers through education. But, in time for International Women’s Month this March, Rosa Stiefel will be on shelves in seven initial markets, including Philadelphia.