In all segments of beauty, sustainability has become the status quo. In addition, the focus on health and wellness has extended to the hair and scalp, ascending to a holistic, emotional plane. Following are expert insights on these and other dynamics.
Once again, the shift from synthetic to natural was the main highlight at the in-cosmetics Global show in Paris from 16-18 April 2024. At the same time ever-increasing requirements in terms of sustainability and effectiveness led to the rise of upcycled and/or bioinspired ingredients. To illustrate the major trends of this unmissable event, we have selected five key ingredients spotted at the show!
1. A green alternative to PMMA
With Sensory Apple Pomace, Codif Technologie Naturelle.
With more than 1,000 exhibitors to choose from at InCosmetics Global 2024, there was a raft of innovations within the sustainability realm. But which ones stood out of the crowd for our team of beauty editors?
According to the results of one in vivo study featuring 40 volunteers applying 4% ST 730, 82% of the participants said that fine lines and wrinkles were diminished.