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How New Zealand’s clear messaging helped beat COVID-19 One year on from the nation’s first case of COVID-19, it has largely eliminated the novel coronavirus. Positive communication played a key part in its success By Elle Hunt / The Guardian, WELLINGTON “Stay at home. Protect the NHS [National Health Service]. Save lives.” The COVID-19 catchcry of the UK under British Prime Minister Boris Johnson, revived last month, might sound familiar to New Zealanders now enjoying their “unstoppable summer.” Johnson’s three-part slogan was reportedly derived in March last year from a suggestion by Ben Guerin, a 25-year-old New Zealander who advised on the Conservative Party’s social media strategy. His attention had been caught by a phrase that was increasingly prevalent in New Zealand Prime Minister Jacinda Ardern’s messaging back home: “Stay at home, save lives.”

United kingdomNew zealand generalNew zealandUnited statesNew zealandersNew zealanderPaul gilbertHeather peacockeCheryl barnesBen guerinSarb johalJohn walshMark daltonCourtney addisonJacinda ardernBoris johnson