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Roots Of Fight Launches Collection in Honor of the 50th Anniversary of the Fight Of The Century

Roots Of Fight Launches Collection in Honor of the 50th Anniversary of the Fight Of The Century
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Roots of Fight: Greatness Gives Back

2 votes Throughout Black History Month, Roots of Fight (ROF) is executing a digital campaign titled Greatness Gives Back, which shines a light on the heroes who fought and are fighting for racial justice and equality. The stories will be told via conversations and spoken word, recognising the strength, passion and activism exuded by individuals like Jack Johnson, Redd Foxx, Marshall Major Taylor and Jesse Owens. This tribute is being spearheaded by Roots Of Fight’s new creative partners, actors, Colman Domingo and Daniel J. Watts, who will both be staying on throughout this year to elevate the brand, further develop creative assets and bring narratives to life.

Kevin Hart Debuts Capsule Collection With Roots Of Fight

Kevin Hart and Laugh Out Loud Production have announced an exclusive, limited edition three part capsule collection with apparel brand Roots Of Fight. Today, the comedian is debuting this new collection with the brand, which pays homage to different milestones in the comedian’s life. “I am proud to now present my capsule that shows some love to my home town of Philly and my personal roots,” Hart exclusively tells ESSENCE. “I grew up on 15th and Erie in North Philly.” With intention on launching during Black History Month, the collection titled  PHILLY 15 & ERIE COLLECTION, is a direct reflection of the comedian’s Philadelphia roots. Items featured in this first capsule include a hoody, sweatshirt and tee, and this collection, along with others to follow in the coming months, will see a portion of all proceeds go to selected charities.

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