This is staying connected with xfinity to make moving. Simple. Easy. Awesome. Stay connected while you move with the best wifi experience and twohour appointment windows. Click, call or visit a store today. Good morning. Coming up on your business. Clothing rentals. Christine, founder of begin i b finds out thats how well fill our closets. Terry crews adds business startup to his lineup. If youve used a public bathroom and the door wouldnt close, you want to see the elevator pitch. Will our shopify judges give it guy . We have information to run your business. Thats all coming up next on your business. Msnbc your business is sponsored by american express. Dont do business without it. Hi there everyone. Im jj ramberg and welcome to your business. The show dedicated to helping your growing companies. Christine hunsaker is one impressive ceo. She had a big idea to use data, k technology to apply it to any business. Didnt matter to her what business. That led her to the retail industry. A
a new revenue model. her thought? we rent so many other things, cars from uber, rooms through airbnb, why not clothing? when you launched this company, you said you can rent your clothes. what was the response? crickets were chirping. this wasn t a surprise. christine knew she d have to educate the consumer. that s why gwynnie bee existed. this company which she put millions of dollars into was a proof of concept. the first pitch step has a platform. it s going to take us a little while to get there. we will eventually get there sniept the platform is castle. it now takes up the bulk of christine s 400-plus person company. castle is a service that allows any retailer to enter into the new economy for apparel. it s the technology, the logistics, the front end consumer experience and even the customer service that allows any retailer to quickly offer a