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NEW YORK, April 13, 2021 /PRNewswire/ Lose the stilted language, bewildering jargon, annoying acronyms, and numbing wordiness that leave audiences mystified rather than informed…and start writing and speaking with clarity, brevity and impact.
So says the new book
Business Blather: Stop Using Words That Sound Good But Say Nothing! by business communications expert, seven-time author and award-winning copywriter Jerry McTigue.
Business Blather: Stop Using Words That Sound Good But Say Nothing! shows you how to break free from the pretentious language and bewildering jargon of business discourse today, and create high-impact websites, LinkedIn profiles, ads, email blasts, presentations, and more.
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NEW YORK, Feb. 9, 2021 /PRNewswire/ Lose the pretentious language, bewildering jargon, annoying acronyms, and numbing wordiness plaguing business and marketing communications today, and start writing and speaking with clarity, brevity and impact.
So says the new book
Business Blather: Stop Using Words That Sound Good But Say Nothing! by business communications expert, award-winning copywriter and seven-time author Jerry McTigue.
Business Blather: Stop Using Words That Sound Good But Say Nothing! by Jerry McTigue
Citing numerous examples of entrenched writing and speaking conventions that produce ineffectual corporate babble, McTigue demonstrates how each excerpt can be expressed in a more powerful and incisive way.