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Publicis Rolls Out New Safety Campaign for Gas Networks Ireland
April 23, 2021
Gas Networks Ireland has refreshed their its safety messaging for the social age. The public will be familiar with a campaign that’s been running for 5 years where a reassuring Gas Networks Ireland representative walks us through the steps to take ‘when you smell gas’.
In the updated film, these steps are augmented by a series of 3D titles within each scene to aid the viewer’s comprehension. This bold graphical device is designed with digital media in mind where voiceover can be less effective, and scroll-behaviour favours an impactful visual approach.
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Piranha Bar’s latest collaboration with agency Publicis Dublin sees golden-feathered, gravel-voiced canary Tommy joined by a special guest
Having first found fame in 2014, Tommy McAnairey is back, this time trading the fireside warmth of the local pub for the cosy surroundings of the McAnairey family kitchen as he tackles a list of Poxy Chores. His beloved banjo replaced by a less musical mop, we now find Tommy sharing the limelight with his daughter Drimnagh - all emo feather-bangs and attitude to match. Conceptually, the father-daughter duo were created as a tongue-in-cheek nod to the historic use of canaries in mines to detect lethal levels of carbon monoxide. Trading a cage for a song, Tommy McAnairey is fulfilling his raison d’etre musically.