Suncorp Insurance and Leo Burnett have taken the data and insights from last year’s innovative and successful One House and applied them to their newest project, Resilience Road.
Suncorp protects Queensland homes from natural disasters in latest work from Leo Burnett mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Suncorp partners with scientists and creatives for One House to Save Many
April 19, 2021 10:23
In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant.
Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes.
The story was shared as a documentary on Channel Nine with earned media as support.