Set It And Forget It! What Can 1990s Infomercials Teach Us About Target Date Funds?
Adviser Benjamin Brandt explains what target date funds are and how to know if they re right for you.
Author:
By Benjamin Brandt, CFP®
If you were anything like me, you spent WAY too much of your childhood watching TV infomercials. Sure, we all wanted a Bass-O-Matic and loved Hair in a Can, but the catch phrase that always stuck with me was “Set it and forget it!” Made famous by Ron Popeill, that catchphrase has stood the test of time, even beyond his famous chicken rotisserie. In fact, that catchphrase makes frequent appearances in my office as I visit with my clients about the value of target date funds during the accumulation phase of saving for retirement.