all the new ads. we re drilling down on a few of them. let s start with mitt romney s four state specific ads. by day 100 president romney reversed president obama s offshore drilling ban. president romney s leadership brings new certainty to our economy and the promise of new banking and high-tech jobs. president romney repeals regulations that are strangling our energy industry. let me ask you about strategy. it s the sam ad but you insert, insert virginia basically. smart though? you know, there s a problem, and i want to refer to what susan was talking about. she said voters in florida don t yet know mitt romney, and i took a little i listened to that closely. i was down there visiting my parents during the primary. mitt romney spent tens of millions of dollars there. his message is consistently i m not barack obama and these things that he did, i m going to undo. so in terms of specificity,
reductions. and stands town china on trade and demands they hey by the rules. president romney repeals job killing regulations costing the economy billions. eric: the co-founder of staples, and surrogate if romney campaign. tell us, sir, there is a lot of discussion back-and-forth on bain capital s role in staples. can we get this out you as co-founder, tell us what bain and governor romney had to do with the success of staples. guest: well, governor romney saw the value in sending office products when others did not. so he led the first round in the financing of staples. he served as a board member for 15 years. and he helped raws capital. he helped us expand and invaluable advisor to me as chief executive officer. having seen him in that capacity, it gives me great confidence what a wonderful president he will be. eric: sir, take us back to the day when you needed bain