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The brand launched in 2006 by Romano Ricci with the ambition to propose a disruptive approach to niche perfumery, focusing on women empowerment through beauty, is reorganizing its shareholding structure.
Two years after its initial investment, Cathay Capital is increasing its stake and Weinberg Capital Partners joins in. With their support, the brand aims to consolidate its presence in its key geographies, including the US, China and the Middle-East, as well as to further develop in Latin.
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