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With business innovation on the rise, one of the fastest growing marketing tactics is affiliate marketing. It is a process through which brand advocates can make money – simply by recommending products and services they like. Every time online users drive a sale, they earn a revenue based on commission. Hence, affiliate programs incentivize entrepreneurs to set up online businesses; subsequently, monetize their passion for creating quality content. It is why companies across the globe are partnering with influencers, bloggers and digital publications. Not only does this help brands and content creators to benefit mutually, but it also uplifts the economy by bridging the digital divide..