World luggage leader Samsonite is teaming up with the multi-faceted Paris-meets-Tokyo brand Maison Kitsuné on a unique collaboration that merges supremely practical luggage and travel accessories with playful Parisian cool.
SINGAPORE, Nov. 2, 2023 /PRNewswire/ World luggage leader Samsonite is teaming up with the multi-faceted Paris-meets-Tokyo brandMaison Kitsune on a unique collaboration that merges supremely practical luggage and travel accessories with playful Parisian cool. The campaigntagline, entitledCarry Your Wanderlust, encourages travelers to fearlessly embrace their desire to experience the world. Presented through a playful lens, the campaign is anchored by a brand film that follows a high-energy, wonder-filled journey within a unique Tokyo-inspired setting. The Maison Kitsune x Samsonite collaboration and its supporting campaign lean into a fun, stylish, and sophisticated identity. Speaking to consumers with an appreciation for fashion-forward and premium-quality products, the exclusive collection caters to a wide range of needs through diverse products, including luggage and lifestyle bags. Featuring six styles which come in a base colour of black and white as well as in a signature Maiso
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