NEW YORK, NY January 29, 2021: Penske Media Corporation (PMC) announced a new partnership with YT Media, one of China’s leading media and art companies, launching the Chinese Edition of
Rolling Ston e. Under a multiyear license,
Rolling Stone China will feature original and syndicated content tailored to a booming consumer market and providing a new lifestyle brand to China’s Y-generation and 600 million online music consumers.
Rolling Stone China’s launch issue, out now, features cover stars Zhang Chu and Roy Wang, as well as Paul McCartney and Taylor Swift in “Musicians on Musicians” interviews. This debut issue will be followed by a series of corresponding core products and experiences including: a website, WeChat, Weibo, Bilibili channels, events, and quarterly print issues.