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Boston-based Long’s Fine Jewelers has opened the city’s first Rolex boutique, a two-story location in the Back Bay shopping destination of Newbury Street. The 3,500-square-foot space, located at 8 Newbury St., incorporates every aspect of the Rolex aesthetic, from colors and patterns in furnishings to the lighting that highlights the store’s selection of Rolex watches, which are displayed in showcases lined with taupe leather and finished bronze trims.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” said Long’s Fine Jewelers president Craig Rottenberg in a statement. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”