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51 The report titled “India Household Cleaning Market, 2025” presents the thorough analysis of household cleaning market of India. Awareness about cleaning every section of the house is increasing among the consumers. The inherent need for a healthy and pleasant environment at home is making people spend more on household cleaning products with different fragrances. In every category of household cleaning, the products and variants are positioned keeping in mind the lifestyle trends and the requirement for an instant, effective and ‘value-for-money’ solutions. The household cleaning industry is majorly driven by the SME segment, which is scattered and highly unorganized. Due to this reason, there is a lack of strong representation of this industry at the policy-making level.  The opportunities in this industry are tremendous and given the right impetus, the household cleaning products are being hugely adopted by the consumers. There has been growing competition among the

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