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Surf N’ Wear’s Beach House Rides Wave of Success as Demand Surges During COVID-19
New surfers as well as those returning to the water for the first time in awhile help keep Santa Barbara store afloat despite challenging economy
Surf N’ Wear’s Beach House in Santa Barbara has been able to keep its doors open amid the COVID-19 pandemic and has found a boost in business from a new wave of surfers. (Surf N’ Wear’s Beach House photo) By Mara Pyzel, Noozhawk Contributing Writer
February 21, 2021
| 3:30 p.m.
With coronavirus-induced limitations on reopening still in effect, many small businesses in Santa Barbara that have survived the public health and economic crisis continue to face financial challenges but for the iconic family-owned and -operated surf supply store Surf N’ Wear’s Beach House, business is booming.