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VSBLTY, GRUPO MODELO & RETAILIGENT CREATE JOINT VENTURE FOR INTERNATIONAL DIGITAL IN-STORE MEDIA NETWORK
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TECH MAHINDRA INKS AGREEMENT WITH VSBLTY & INTEL TO CREATE THE FIRST DIGITAL IN-STORE MEDIA NETWORK THROUGHOUT LATIN AMERICA
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West Island Round-Up
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Published: January 20, 2021
As Chile approaches possible implementation of the Madrid System, INTA, together with local member firm Alessandri Abogados (Chile), hosted a virtual roundtable on January 12, to discuss challenges and opportunities that the Madrid System would bring to trademark owners in the country.
The bill to implement this treaty entered the Chilean Congress’s first constitutional process on December 2, 2020. The Chamber of Deputies approved the bill on January 14, 2021. The next step is the second constitutional procedure in the Senate, the timing of which is not yet known.
Composing the panel were Etienne Sanz de Acedo, INTA’s CEO; Jose Luis Londoño, INTA’s Chief Representative Officer, Latin America and the Caribbean; Loreto Bresky, National Director of Chile’s National Institute of Industrial Property (INAPI); and Juan Alejandro Rodríguez, Senior Legal Counsel at the World Intellectual Property Organization
Dec 11, 2020
Richard Dal Monte, Market One Media Through engaging digital content, an immersive customer experience is created via digital displays. , Image courtesy of Market One Media
VSBLTY software will power digital displays in Modelorama stores and mom-and-pop shops in Mexico
The network will provide a security component as well as brand advertising while collecting customer analytics and POS data for retailers and brands
VSBLTY has also signed a deal to provide a network of digital displays and cameras in an airport in Guatemala City
Challenges and changes in the retail business sector are many and myriad. Bricks-and-mortar shops, for instance, struggle to adapt to the ever-expanding competition presented by the ease and convenience â and, during a global pandemic, safety â of online shopping. Some launch internet outlets of their own, others attempt