TMT LAB to showcase Spot Direct® for Linear OTT, AVOD, Addressable TV and NEXTGEN TV at CES® TMT LAB to showcase Spot Direct® for Linear OTT, AVOD, Addressable TV and NEXTGEN TV at CES® Martes, 05 Enero 2021 23:15
Toronto, January 5th, 2021. TMT LAB Inc. will showcase new
Spot Direct® applications for Linear OTT, AVOD, Addressable TV and ATSC 3.0 / NextGen TV at the all-digital Consumer Electronics Show from January 11th to the 14th.
Spot Direct® patented software architecture maps each video frame of distributors’ playlist automation systems, creating real time actionable data valuable to advertisers and agencies seeking to unleash unprecedented interactions and shoppable television experiences. From precise TV/digital campaign coordination on Facebook, Google and other inventories that increase total TV + Digital ad spending ROI, to natively capturing ad responses within video distributors’ own user interfaces, or even “clicking on a TV ad”