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Rokk3r acquires AdMobilize and Matrix Labs for $19.5M Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. AdMobilize quantifies digital advertising in the physical world, so marketers can better reach their target audiences. “If you’re walking on 5th Avenue and you pass by a bus shelter that has a digital screen, AdMobilize analyzes [peoples’] age, gender, emotion and even how long the person was looking at the ad. We created a platform that mimics the click-through rate. So we kind of created Google Analytics for the outside world,” said Rodolfo Saccoman, CEO and founder of AdMobilize.

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