growing up in idaho, there s always been two constants in steve s life. horses and business. i always tell people it s a hobby gone bad. when he wasn t working at his father s farm supply and fertilizer business, chances are you could find him at a local rodeo. it was at one of those events that steve got his inspiration to start his own rope-making company, cowboy cordage. i was actually in a college rodeo and there was a horse for sale. so i went down and i was looking at the horse. he said, you know, i think i sell this kind of rope that you guys use. i said really? he said yeah. could you show it to me? even though it was typically used for japanese fishing nets, steve knew that the rope would be great for his rodeo needs, with a few adjustments. the problem is we could give them specifications how we wanted it made, but it would either come in maybe too soft or too stiff. you know, not really within our specifications to use. and i thought, man, there s got
growing up in idaho, there s always been two constants in steve s life. horses and business. i always tell people it is a hobby gone bad. when he wasn t loworking at s father s farm, chances are, you could find him at a local rodeo. it was one of those events that steve got his inspiration to start his own rope making company. i was actually on college rodeo. there was a horse for sale. i went down and i was looking at the horse. he said, i think i sell this kind of rope that you guys use. i said, really? he said, yeah. i said, could you show it to me? though it was typically used for japanese fishing nets, steve knew the rope would be great for his rodeo needs. with a few adjustments. the problem is, those guys don t rope. we could give them specifications how we wanted it made, but it would either come in maybe too soft or too stiff, you know. not really within our specifications to use. i thought, man, there s got to be a way to fix that. i invented a machine to run the
it was at one of those events that steve got his inspiration to start his own rope making company, cowboy cordage. i was in a college rodeo, and he had a horse for sale. so i went down and i was looking at the horse. he said you know, i think i sell this kind of rope that you guys use. i said really. yeah. could you show to the me? even though it was typically used for japanese fishing nets steve knew that the rope would be great for his rodeo needs with adjustments. the problem is those guys don t rope. we could give them specifications but it would come in too soft or too stiff, you know, not really in our specifications to use. i thought man, there s got to be a way to fix that so i actually invented a machine to run the rope through to make the rope no matter how bad it was we could fix it. his invention made it possible to customize the rope to specific needs and resalvage
hobby gone bad. when he wasn t working at his father s farm supply and fertilizer business, chances were you could find him at a local rodeo. it was at one of those events that steve got his inspiration to start his own rope making company. cowboy cordage. i was at a college rodeo. he had a horse for sale. i was looking at the horse. he said i think i sell this kind of rope you use. even though it was typically used for japanese fishing nets, steve knew the rope would be great for his rodeo needs with a few adjustments. we could give specifications how it was to be made but it would come in too soft or too stiff. i thought there s got to be a way to fix that. so i invented a machine to run the rope through to make the rope no matter how bad it was,