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Paramount pilots Shoppable TV, letting viewers pause shows to buy

Paramount Global is piloting Shoppable TV, using the Australian market to prove a technology that allows viewers to purchase products directly from TV shows via.

Marika roqueLee searsHead of international advertising salesAustralian survivorRod prosserChief sales officerShop nowParamount australiaExecutive vice presidentInternational advertising salesIntegrated marketingParamount globalParamount australia salesChief operating officerChief innovation officerTv industry news

Paramount Upfront - Out with the dazzle, in with media buyer small briefings

Breaking with convention.

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Paramount Upfront - Measurement tools for advertisers

Proof of performance.

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Network Ten upfront: Nostalgic programming, futuristic advertising

Network Ten upfront: Nostalgic programming, futuristic advertising
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Paramount Upfront - Australian Survivor to test shopping by remote control

A global

Lee searsMarika roqueErik mcleanAustralian survivorRod prosserParamount globalParamount australiaParamount australia sales

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