/PRNewswire/ The Sea Otter Classic 2024, a bicycling and outdoors festival for cycling enthusiasts held in Monterey, California just concluded on Sunday,.
BOULDER, COLO. (February 14, 2024) As the bike industry continues to evolve, PeopleForBikes is proud to announce a new initiative extending access to its market research and reports beyond its membership base.
PeopleForBikes has joined The Big Gear Show as presenting sponsor.
“PeopleForBikes is pleased to partner with The Big Gear Show in 2021,” said Rod Judd, director of membership and industry engagement. “We share a common goal of helping the bike business reach new heights in 2021 and beyond, and PeopleForBikes will be on deck with education resources, our Ride Spot marketing platform and presentations for every business person interested in this booming activity.”
The PeopleForBikes partnership aligns with The Big Gear Show’s commitment to empowering specialty brands and retailers to modernise and maximise their businesses, brands and products to existing enthusiasts and post-COVID outdoor recreation newcomers. The show is taking place from 3rd-5th August in Park City, Utah.
Just before Christmas, social-fitness platform Strava released its annual Year in Sport report, a look at how people used the service to record their workouts in 2020. Because Strava has millions of active members, it’s always an interesting perspective. But this year, COVID-19 shaped the data in remarkable ways.
By now you probably know that the pandemic created a huge exercise boom in the U.S., with bikes at its center. New bicycles have been in short supply for months, and some shops have entirely sold out. We’ve been left wondering whether this was just another 2020 fad, or if it will lead to lasting