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Hospitality Stakeholders on Fixing the Data Silo Problem

Article - Hospitality Stakeholders on Fixing the Data Silo Problem - Despite years of work across the hospitality industry, hotels are still struggling to connect guest data across multiple systems, inhibiting their ability to provide an optimal guest experience. That was one of the key messages during a panel last week at the Highgate Tech Ventures and Independent Lodging Conference s Indie Cultivate event in New York City.

New yorkUnited statesAdam harrisKerry mackHighgate tech venturesIndependent lodging conferenceIndie cultivateRod jimenez

SHR expands its Global Advisory Board, uniting industry leaders to strengthen innovation in the hospitality industry

Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.

United statesShr groupValencia hotelsHotels of swedenMarcus hotelsGreat national hotelsGlobal advisory boardStoney creekElite hotelsLigula hospitalityWindward managementCheval collectionRod jimenezAdvisory board

Hotels under pressure to respond as OTA competition for guests lead gen explodes: SHR Group s Hotel Industry Trends Report 2024

Hotels under pressure to respond as OTA competition for guests lead gen explodes: SHR Group s Hotel Industry Trends Report 2024
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Frank reevesHotel industry trendsHotel industry trends reportGoogle adsRod jimenez

Hotels under pressure to respond as OTA competition for guests lead gen explodes

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1. While OTAs and hotels have a mutually beneficial relationship, the Hotel Industry Trends Report 2024 exposes for the first time the way a recent influx of marketing spend from OTAs is fast reducing hotels’ share of direct bookings. The share of reservations represented by direct bookings fell from 39% to 38%1 in 2023, having been stable for two years following a post-pandemic return to normal. This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market2.

United statesFrank reevesHotel techHotel industry trendsShr groupGroup hotelsDigital marketing agencyHotel industry trends reportGoogle adsRod jimenezChief evangelistHotel tech reportBest digital marketing agencyBest metasearch

Heinrich Kessler has been appointed Chief Commercial Officer at SHR Group

Heinrich Kessler, a veteran in the Hospitality and Hospitality Technology industry, assumes the role of Chief Commercial Officer, starting Monday, November 27th. With over 25 years of experience, Heinrich has worked with prominent brands such as D-Edge, Pegasus, and Trust International. His extensive background includes serving as Chief Commercial Officer at D-Edge, as well as roles such as SVP Global Business Development and Managing Director.

United statesHeinrich kesslerHospitality technologyGlobal business developmentChief commercial officerBusiness developmentRod jimenez